Privacy Policy

Last Updated: June 2026

Welcome to Aura By Arpita (“we,” “our,” or “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, aurabyarpita.com, purchase our products, or interact with our services.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. About Us

Aura By Arpita is an online store specializing in Silver Jewellery and Artificial Jewellery.

Business Address:
House No: 100, Swarnapally, Balarambati Road, Kismat Apurbapur,
PO & PS: Singur, Dist: Hooghly,
Pin: 712409, West Bengal, India

Email: care@aurabyarpita.com
Phone: +91 70440 96754
WhatsApp: +91 70440 96754

2. Information We Collect

We may collect the following types of information:

Personal Information

When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect:

• Full Name
• Billing Address
• Shipping Address
• Email Address
• Phone Number
• Payment-related information
• Order History

Automatically Collected Information

When you browse our website, we may automatically collect:

• IP Address
• Browser Type
• Device Information
• Operating System
• Pages Visited
• Date and Time of Visits
• Website Usage Data

3. How We Use Your Information

We use your information to:

• Process and fulfill orders
• Deliver purchased products
• Provide customer support
• Communicate order updates
• Improve our website and services
• Prevent fraudulent transactions
• Send promotional offers and newsletters (with your consent)
• Comply with legal obligations

4. Payment Information

Payments made through our website are processed by secure third-party payment gateways. We do not store your complete debit card, credit card, UPI PIN, banking passwords, or other sensitive financial information on our servers.

Please review the privacy policies of the respective payment service providers for information on how they handle your data.

5. Sharing of Information

Aura By Arpita respects your privacy and is committed to protecting your personal information.

We collect only the information necessary to process orders, provide customer support, and improve your shopping experience.

We do not sell, rent, or trade your personal information to third parties.

We may share information only with:

• Shipping and courier partners for order delivery
• Payment gateway providers for payment processing
• Technology service providers supporting website operations
• Government authorities when required by law

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Improve website functionality
• Remember user preferences
• Analyze website traffic
• Enhance user experience

You may choose to disable cookies through your browser settings; however, some website features may not function properly.

7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, misuse, alteration, or disclosure.

While we strive to use commercially acceptable means to protect your information, no method of transmission over the Internet or electronic storage is completely secure.

8. Marketing Communications

If you subscribe to our newsletter or promotional communications, we may send updates regarding:

• New product launches
• Special offers
• Discounts and promotions
• Company announcements

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

9. Order and Account Information

You may review, update, or request deletion of your account information by contacting us at:

Email: care@aurabyarpita.com

We may retain certain information where required for legal, accounting, tax, or business purposes.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of external websites. We encourage users to review the privacy policies of any third-party websites they visit.

11. Children’s Privacy

Our services are not intended for individuals under the age of 18 years. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to remove such information.

12. Your Rights

Depending on applicable laws, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Withdraw consent where applicable
• Object to certain data processing activities

To exercise these rights, please contact us using the details provided below.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will become effective immediately upon posting on this page. We encourage users to review this page periodically for updates.

14. Contact Us

If you have any questions regarding this Privacy Policy or the handling of your personal information, please contact us:

Aura By Arpita

Email: care@aurabyarpita.com
Phone: +91 70440 96754
WhatsApp: +91 70440 96754

Business Address:
House No: 100, Swarnapally, Balarambati Road, Kismat Apurbapur,
PO & PS: Singur, Dist: Hooghly,
Pin: 712409, West Bengal, India

Business Hours:
Monday – Saturday: 10:00 AM – 6:00 PM IST